What is a Speakers Bureau and How Can It Benefit You?

  • Billy Cobb
  • Feb 20, 2024
What is a Speakers Bureau and How Can It Benefit You?

What is a Speakers Bureau?

A speakers bureau is a specialized agency that represents professional speakers, celebrities, and industry experts. The speaker bureau serves as a matchmaker between speakers and event planners, media outlets, and organizations offering speaking engagements. The ultimate goal of a speakers bureau is to provide clients with top-notch, professional speakers that effectively communicate their message and inspire their audience.

Speakers bureaus have been around since the early 20th century and have since become an essential part of the speaking industry. They help event planners and companies save time, money, and effort in finding the right speaker for their events. They also save speakers the trouble of marketing themselves as they source speaking opportunities.

How does a Speakers Bureau Work?

A speakers bureau serves as an intermediary between the speaker and the event planner. When a speaker registers with the bureau, they provide information about their area of expertise, past speaking engagements, and references. The agency then promotes the speaker’s availability to prospective clients and negotiates terms and fees on their behalf.

Event planners and other clients looking to hire speakers approach the bureau with their requirements. The bureau offers a range of speakers fitting the client’s needs and provides information on their areas of expertise, experience, and speaking style. Clients review the available candidates, and the bureau arranges introductions between the event planner and the selected speaker. The bureau then assists with contract negotiations and logistical arrangements, including travel arrangements, lodging, and any special equipment requirements.

Why Hire Speakers Through a Speakers Bureau?

There are several reasons to hire speakers through a speakers bureau rather than approaching speakers directly:

  • Efficiency: A speakers bureau provides a one-stop-shop for event planners looking to hire a speaker. This saves them time and effort in searching for speakers and negotiating terms.
  • Quality: Speakers bureaus represent professional and credible speakers who have been vetted for their expertise and suitability for public speaking.
  • Expertise: Speakers bureaus have a wealth of experience in the speaking industry and are well connected to the latest trends and best practices.
  • Flexibility: Speakers bureaus provide a range of speakers with varying fees, availability, and speaking styles, giving event planners more options to choose from.

Overall, hiring a speaker through a speakers bureau offers a streamlined, risk-free, and cost-effective way of finding the right speaker for your event.


In conclusion, a speakers bureau is an organization whose primary function is to match event planners and organizations with professional speakers. Speakers bureaus represent speakers with a range of expertise and provide clients with a convenient, efficient, and cost-effective way to book speakers for their events. If you’re looking for a speaker for your next event, consider using a speakers bureau for a stress-free experience.

How do Speakers Bureaus work?

Speakers bureaus serve as middlemen or brokers between professional speakers and their clients. Typically, these agencies offer a roster of speakers from various fields such as business, politics, entertainment, sports, and technology, among others. Clients who are looking for a keynote speaker or an expert presenter would browse through the bureau’s website or contact them directly to find a suitable candidate for their event.

Once the client has identified their desired speaker, the bureau will handle all the negotiations, contracts, fees, and other logistical arrangements such as travel and accommodation. These agencies have established relationships with both speakers and clients, making it easier and more convenient for both parties to deal with them.

For the speakers, a bureau serves as their agent, representing them in all their engagements with clients. This allows speakers to concentrate on honing their craft and developing their expertise without worrying about the marketing or administrative aspects of their job. Additionally, speakers bureaus can help speakers increase their visibility and reach a wider audience, as they actively promote their talents and services to potential clients.

Meanwhile, clients can benefit from a bureau’s vast network of speakers and their extensive knowledge of the industry. Bureaus can guide clients in selecting a speaker that’s most appropriate for their specific needs and budget. They can also provide insights and advice on the latest trends, topics, and styles in public speaking, ensuring that clients get the most value out of their chosen speaker.

Overall, speakers bureaus play a crucial role in the public speaking industry. They provide an efficient and effective way for speakers and clients to connect, collaborate, and create memorable experiences that inspire, educate, and entertain audiences around the world.

Why use a Speakers Bureau?

If you are planning an event or conference, finding the right speaker can be a challenge. You want someone who is knowledgeable and engaging, but who also fits within your budget. This is where a speakers bureau can help.

A speakers bureau is a company that represents a range of speakers and facilitators, and helps event planners and companies find the right speaker for their event. Here are just a few reasons you might consider using a speakers bureau:

1. Saves Time

Researching and vetting speakers can be a time-consuming task. If you are working on a tight deadline, or have a busy schedule, you may not have the time to dedicate to finding the perfect speaker. A speakers bureau can save you time by doing the leg work for you. They’ll already have a database of speakers with varying expertise, making the task of finding the right speaker much easier.

2. Saves Money

Booking a speaker directly can be costly. Speakers bureaus are able to negotiate fees and contracts on behalf of their clients, which means you may be able to secure a better rate for your event. Additionally, speakers bureaus can often provide a range of speakers at different price points, giving you more options to choose from.

3. Expertise in the Industry

Speakers bureaus have extensive knowledge of the industry, with connections to some of the top speakers and facilitators. They will be able to provide insight and recommendations based on your specific needs and budget. Additionally, speakers bureaus can provide guidance on speaker logistics, such as travel arrangements and technical requirements.

Overall, using a speakers bureau can help make the process of booking a speaker easier and more efficient, while potentially saving you both time and money. With their expertise and connections, you can rest assured that you’ll be able to find the right speaker for your event.

Benefits of Joining a Speakers Bureau

Being a professional speaker can be a rewarding career. Not only can it provide public speaking opportunities, but it can also assist in building a personal or business brand. However, many speakers find it challenging to get started or continue growing their speaking presence. This is where a speakers bureau can be beneficial.

A speakers bureau is an organization that connects speakers with event planners, meeting organizers, and businesses looking for speakers. The bureau provides a platform for speakers to market themselves and showcase their expertise. Joining a speaker bureau can help speakers grow their brand, gain exposure, increase their income, and access a wider range of speaking opportunities.

Increased Exposure

One of the most significant benefits of joining a speakers bureau is the increased exposure that comes with it. Speakers bureaus have networks of event planners and organizers looking for professional speakers to fill their events. By being part of a bureau, speakers can access these events and audiences that would otherwise be hard to reach.

The bureau also acts as a marketing platform, promoting speakers to potential clients. Speakers in the bureau may be featured on the website, given marketing materials, and highlighted in newsletters and promotional materials. The added exposure from the bureau can help speakers gain recognition for their work, ultimately leading to more speaking opportunities.

Increased Income

Joining a speakers bureau can lead to increased income for speakers. Speakers bureaus work on a commission-based model, taking a percentage of the speaker’s fee for each speaking engagement booked through the bureau. In return, the bureau provides marketing and networking services.

The commission-based model benefits both the bureau and the speaker. The bureau can focus on promoting speakers, while the speaker can focus on their content. With the bureau’s assistance, speakers can access high-paying events and audiences they might not be able to reach otherwise. As a result, joining a speakers bureau can ultimately lead to increased income for speakers.

Access to More Speaking Opportunities

Speakers bureaus have a broad network of event planners, meeting organizers, and businesses looking for professional speakers. This vast network means that speakers can access a wider range of speaking opportunities than they would be able to otherwise.

Joining a speakers bureau means that speakers have the opportunity to be considered for events they may not have known about otherwise. Additionally, the bureau can provide assistance with negotiations, helping speakers secure the best speaking engagements possible.

Professional Development & Networking

Joining a speakers bureau can also help speakers develop professionally. Speakers in the bureau can attend training and development workshops, allowing them to hone their public-speaking skills and continue to grow and evolve their content.

Furthermore, being part of a speakers bureau provides networking opportunities. Speakers can connect with other speakers, event planners, and businesses in their field. These networking opportunities can ultimately lead to more speaking engagements and increased exposure for speakers.


Joining a speakers bureau can be a valuable tool for speakers. The bureau can provide increased exposure, increased income, and access to a wider range of speaking opportunities. Additionally, being part of a bureau can provide professional development and networking opportunities that can help speakers grow and evolve their speaking careers.

Overall, the benefits of joining a speakers bureau are clear. Speakers looking to grow their brand, increase their speaking engagements, and improve their public-speaking skills should consider joining a speakers bureau to take their career to the next level.

Speaker Bureau vs. Talent Agency: What’s the Difference?

When it comes to public speaking engagements, it’s important to know the difference between speaker bureaus and talent agencies. While they both work with individuals in the entertainment industry, they serve different purposes and have distinct focuses.

A talent agency represents performers and actors for roles in movies, television shows, and theatrical productions. They work to secure contracts for their clients and negotiate deals on their behalf. On the other hand, a speaker bureau represents speakers and thought leaders for speaking engagements at conferences, corporate events, and other gatherings.

While there are similarities between the two, such as contract negotiations and representation, there are also important differences that set them apart. Here are some key distinctions between speaker bureaus and talent agencies:

1. Area of expertise

Perhaps the most significant difference between speaker bureaus and talent agencies is their area of expertise. Speaker bureaus represent individuals who are proficient in their field, from business and finance to healthcare and education. These individuals are sought after for their insights and ability to share knowledge and expertise with others. Talent agencies, on the other hand, focus primarily on actors and performers who have the ability to entertain and captivate audiences.

2. Client base

Another key difference between speaker bureaus and talent agencies is their client base. Speaker bureaus work with a diverse group of individuals including business executives, authors, motivational speakers, and experts in various fields. Talent agencies, on the other hand, represent actors who specialize in specific genres such as drama or comedy.

3. Booking process

The booking process for speaking engagements is quite different from that of movie or TV roles. While talent agencies work with casting directors and producers to secure on-screen opportunities for their clients, speaker bureaus work with event planners and conference hosts to secure speaking engagements for their speakers. This means that the booking process for speakers tends to be more targeted and specific to the particular industry or event.

4. Fees and commissions

Fee structures and commissions also differ between speaker bureaus and talent agencies. Speaker bureaus typically charge a flat fee for booking a speaker, whereas talent agencies may take a percentage of an actor’s earnings or negotiate a higher salary for their clients.

5. Goals and objectives

The ultimate goals and objectives of speaker bureaus and talent agencies are also different. Speaker bureaus strive to build long-term, collaborative relationships with their speakers and clients in order to facilitate successful speaking engagements. Talent agencies, however, focus on securing roles for their clients that will further their careers in the entertainment industry.

In conclusion, while speaker bureaus and talent agencies may seem similar on the surface, they are different in their areas of expertise, client base, booking process, fee structures, and ultimate goals and objectives. Understanding these differences is important for anyone seeking representation in the public speaking industry, enabling them to make informed decisions about their careers and ensure their success in the long run.

Originally posted 2023-05-27 03:46:45.

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